MOOODs

no templates, no guessing

Start your social media marketing in 30 seconds.

Marketing starts with research. Research takes weeks. Your part takes 30 seconds.

Takes about 12 minutes. You can close the tab.

Boards shared across 1,400 teams. Free one needs no card.

Or you could just ask ChatGPT.

Ask a chatbot

"I'm a shoe brand, give me a social strategy."

Post consistently. Use Reels. Partner with micro-influencers. Show behind-the-scenes. Engage with your community.

Confident. Reasonable. True of literally every brand on earth.

MOOODs

Ask MOOODs — the same thing

"I'm a shoe brand, give me a social strategy."

Your three closest competitors have moved 60% of their output to Reels in the last 30 days. Their top performer this fortnight — @competitorB, 12 Jul ↗ — opens on a face, not the product, and holds the shoe back until 0:04. It did 6.2x their normal engagement. Here's that structure, rewritten for your Chelsea boot.

every number here has a link under it

The difference isn't that we use AI. Everyone uses AI. The difference is that ours went and looked.

How it works

  1. 01

    Tell us your website.

    That's it. We read it the way a strategist would — what you sell, who it's for, how you sound.

  2. 02

    We do the weeks of research.

    Real competitors, real posts, real numbers.

  3. 03

    You get a board, not a document.

    Everything in one frame — the reference, the reason, the script, the palette. Your editor can work from it without asking a single question.

Build my boardOne free board. No card.

What's working this week, by industry

Pulled fresh every Monday. Same research your board gets, minus your name on it.

Week of 17 Aug▶example post

Fashion & luxury

Dominant format: styling POV, one garment, no voiceover.

TikTok · the comments do the selling for you

See this week →
Week of 17 Aug▶example post

SaaS & tech

Dominant format: founder answering one support ticket on camera.

LinkedIn · buyers lurk there and never comment

See this week →
Week of 17 Aug▶example post

E-commerce

Dominant format: unboxing shot from the packer’s side of the table.

Instagram Reels · saves outrank likes in this category

See this week →
Week of 17 Aug▶example post

Fitness & wellness

Dominant format: the boring week-four progress clip, not week one.

TikTok · credibility beats transformation now

See this week →
Week of 17 Aug▶example post

Cosmetics

Dominant format: single-product close-up, ingredient named in frame one.

TikTok · the audience fact-checks in real time

See this week →
Week of 17 Aug▶example post

Lifestyle

Dominant format: 20-second day fragment, no arc, real sound.

Instagram · intimacy travels further than production

See this week →
Week of 17 Aug▶example post

Footwear

Dominant format: repair and resole, filmed at the bench.

TikTok · craft is a spectator sport there

See this week →

why any of this matters

Picture one enormous room. In one corner a band is playing. In another, a footballer is documenting his career. A ballet dancer holds the middle. Someone is teaching bhangra. Someone else is teaching mathematics. There's a SaaS startup with a booth, and a networking event running in the back — all of them competing for the same attention you want. Now multiply that by a hundred thousand. That's the tip of it. So how do you stand out? Your story. Your reason for existing. Your why.

Marketing is letting people know you exist. Social media is just the medium. How you do that is context. Context comes from research. That's the whole job. That's MOOODs.

Build my board

Pricing

Competitor research is included on every tier, including Free. It's the product.

Monthly billing. Cancel anytime.

Free

$0

No card, ever.

  • 1 board + 1 regeneration
  • Full quality — nothing held back
  • All three acts, including competitor research
Start free

Solo

$49

per month

  • 4 generations a month
  • 3 boards
  • Weekly refresh on 1 board
  • PDF export
Choose Solo
Most popular

Studio

$199

per month

  • 15 generations a month
  • 10 boards · 3 seats
  • Weekly refresh on 4 boards
  • White-label share
Choose Studio

Agency

$449

per month

  • 35 generations a month, then $7 each
  • Unlimited boards · 10 seats
  • Weekly refresh on 8 boards
  • White-label share
Talk to us

Most agencies start on Studio and move up when the client list does.

What counts as a generation?
One full board from one URL. Regenerating an act doesn't count. Editing, sharing and exporting never count.
What happens at the limit?
Existing boards keep working. New generations wait for your reset date, or you upgrade and carry on.
Can I cancel?
Yes, anytime, in two clicks. Your boards stay readable after you go.
Build my boardStart on Free. Decide after you've seen one.

why we built this

I spent ten years doing this by hand.

Every client started the same way. Two weeks of scrolling competitors, screenshotting posts, arguing about whether a format was a trend or a fluke. The strategy was never the hard part. The looking was.

Then I'd hand over a 40-page deck nobody read. So I started making boards instead — one frame, the reference next to the reason next to the script. Those got used.

MOOODs is that process, minus the two weeks. It's one person and a lot of opinions about what makes a good board. If something on yours is wrong, tell me and I'll fix it.

Ninety seconds, in his own voice

Founder clip1:32

Audio slot — drop the founder clip in here.

Questions people actually ask